SEO (Search Engine Optimization) is the process of optimizing your website to improve its visibility in search engine results pages (SERPs), especially on Google. The goal is to drive organic (unpaid) traffic by making your website more relevant, valuable, and user-friendly. SEO includes keyword optimization, content creation, technical improvements, link building, and more. It helps websites rank higher for relevant searches, increasing traffic, leads, and sales.
SEO is essential because most online experiences start with a search engine. If your website doesn’t appear in the top results, you’re missing out on potential traffic and customers. SEO builds long-term authority, trust, and visibility for your brand. Unlike paid ads, the benefits of SEO are sustainable and can grow over time. It also improves user experience and boosts conversion rates.
